BFGoodrich Tires - Shaun White
The worlds greatest extreme sports star, Shaun White, wants to become the world's next great rally car champion. The problem...he's never even driven a stick! Luckily, BFGoodrich is here to help. Part reality show, part content series, for this campaign we get a behind the scenes look as Shaun hones his driving skills with professional drivers from the worlds of Drifting, Indy Car, and Rally Car racing.
2nd Unit Director / DP
The Website
The story played out in three distinct chapters. All content was housed in a landing site that allowed interaction and rewarded participation. Bonus videos were unlocked as users progressed through the story.
Chapter One:
Shaun meets his team and starts his journey with drifing champion, Samuel Hubinette, and rally legend, Lars Wolfe.
Chapter Two:
Shaun heads to Dirtfish Rally Car Racing school and trains with 4-time rally champion, David Higgins.
Chapter Three:
Shaun, and his entourage, head to Laguna Seca Raceway and polishes his driving skills at the Skip Barber racing school.
